Logo & Branding

For Design 2 Value we created a logo around the number ‘2’. We had free play, so we used this figure in several playful ways and in combination with a colorful branding – from blue & pink to orange & green.

We designed this logo and the full corporate branding for a beginning carpenter. We used a wooden background and simple white font. Finally, we cut out the letter A in such a way it takes the form of a hammer.

The logo for this e-mailing app is designed around its centerpiece, a carrier pigeon with an envelope (or e-mail) in its beak. As such, the logo explains what the app actually does. We used a written font and bright and playful colors to finish things up.

For corporate identity and logo of Fit & Health Club, a new fitness center in Zandhoven, we used the illustration of an exercising human figure. The font is strong and sporty with fresh colors (blue & green) to give it a fresh and fit look.

In designing a logo for the Popcorn video-sharing web app, we evidently opted for a bag of popcorn with a play symbol on it. Besides the bright orange in the bag and the letters, we used soft and fluffy colors to lighten it up.

Since the South Asian Professional Network Association is mainly active in India and Bangladesh, we were inspired by the Padma, or sacred Lotus, an ancient symbol in Asian culture. The lotus flower is the point of special interest in the logo. We used an Indian-inspired font and a soft salmon orange color to create a true Asian atmosphere.

Janssen EMEA’s Digital Council asked us to design a logo involving a map of the world. Bearing in mind J&J’s style guide, we started trying out several ideas using a digital globe cut in half, a sans-serif font and a bright red color.

In this project we were responsible for the entire corporate identity. We used the London Underground and its connections as an inspiration in the coming about of the logo. These connections are clearly visible in the letters D and C, which we designed as if they were folded paper. Toned down colors make the logo complete.