
What brands can learn from successful influencer MrBeast
Content creation done right. How to follow in MrBeast's footsteps and create a strong brand your audience will love to follow.
Read this post


What happens when the cookie crumbles?
What will marketing look like without cookies? What are some of the alternatives you can use to thrive in a post-cookie world? Read our tips & valuable insights.
Read this post


Will your big idea be a cash cow or go up in smoke?
Is your idea a cash cow or a flop? Learn more about how to use a low-risk smoke test to validate a new product, feature or business idea.
Read this post


How to deliver a powerful pitch
Get our insider tips on how to deliver a winning sales pitch and sway prospective clients. Or get your own team onboard when setting up an in-house strategy.
Read this post


How to flex that creative muscle
Looking to dream up brilliant creative concepts? Creative thinking is something you can learn & practice! Read our blog for our top tips & practical exercises.
Read this post


Let's talk social media
Find out how to write social media copy that captivates your audience, inspires engagement and drives conversions.
Read this post


How to grow your business ethically using the 7 rules of persuasion
Discover how you can use persuasion and psychological triggers to get your brand more engagement and conversions.
Read this post


The Lover Archetype
Discover the personality of the Lover brands, the positive and negative traits and the way they connect with their target audience.
Read this post


The Jester Archetype
The Jester is all about fun, laughter and enjoying life. Jester brands are here only for the good times and they do not take anything too seriously...
Read this post


The Hero Archetype
The Hero brands are driven to prove their worth. They are high achievers who know what they want and who love to leave a mark on the world...
Read this post


The Magician Archetype
The Magician brands make a promise to individuals that they will make their dreams come true. They will use their impressive skill set to generate a win-win solution...
Read this post


The Outlaw Archetype
The Outlaw brands are revolutionaries with a purpose. They are free-spirited souls with a rebellious calling. Their goal is to achieve radical freedom...
Read this post


The Explorer Archetype
The Explorer archetype is freedom personified. The Explorer craves adventure and self-discovery by exploring new, authentic experiences...
Read this post


The Sage Archetype
Sage brands are committed to seeking out the truth. They will use the knowledge and wisdom they have gained to understand the world...
Read this post


The Innocent Archetype
Innocent brands are all about happiness, simplicity and good, clean fun. They are trustworthy and honest, the good guys who strive to do the right thing...
Read this post


The Ruler Archetype
Discover the personality of the Ruler brands, the positive and negative traits and the way they connect with their target audience.
Read this post


The Everyman Archetype
Everyman brands go back to basics. They do not offer anything fancy or extravagant. Instead, they provide practical and functional products...
Read this post


The Creator Archetype
The Creator brands are the innovators. Ambitious and unique, they love to think outside the box, they take calculated risks and they welcome a challenge...
Read this post


From brand archetype to brand personality
Find out how to use your brand archetype to develop a strong brand personality and consistent communication that converts.
Read this post


The Caregiver Archetype
Discover the personality of the Caregiver brands, the positive and negative traits and the way they connect with their target audience.
Read this post


Supercharge your brand with brand archetypes!
Discover how you can use archetypes to craft a powerful brand voice and a compelling brand story that captivates your audience.
Read this post
