Cases

Revolutionizing digital banking

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In a nutshell

The client's challenges:

  • KBC needed to enhance its user-unfriendly banking application.

  • There was a need for a comprehensive approach to ensure a delightful user experience and an easily expandable platform.

Our solution:

  • A thorough analysis of the user journey within the app to identify pain points and design solutions.

  • Enhancing the UX design for a seamless and intuitive user experience.

  • Creation of design components, a comprehensive style guide, followed by a thorough prototyping and testing phase.

The result:

  • The user-friendly and transparent design of the app attracted a new demographic to mobile banking.

  • The app's design still reflects the foundational design principles we established together, attesting to its enduring success.

  • KBC won several awards and ranked as one of the top digital banks in Belgium and Europe.

KBC, one of Belgium's largest banks, serves a diverse client base of 12 million across six markets. In the early stages of our relationship, we collaborated with KBC to realize former CEO Daniel Falque’s vision of a robust digital strategy and aan app with responsive design, joining forces to transform and redefine the landscape of digital banking when it was still emerging.

Business challenge

Transforming mobile banking

KBC has always been a pioneering institution in mobile banking. They were the first bank to launch a banking application. However, the initial design wasn’t user-friendly and the developers found it challenging to enhance the app due to its complex structure. That’s when they contacted Digiti. 

In our conversations, we recognized a broader need: a comprehensive approach to ensure a delightful user experience

Two decades experience
Goals and objectives

A delightful user experience

KBC's primary goal was:

  • To build a consumer-centric mobile banking application that was not only intuitive but also easily expandable.

  • It was essential to analyze user flows, understand customer interactions within the app, anticipate potential customer needs (such as a budget meter), and design an optimal user experience. 

  • The creation of design components and a comprehensive style guide was crucial for KBC’s developers. Additionally, prototyping and testing were necessary to ensure an excellent final product.

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Our approach

Joining forces for a solid plan of action

Our strategy was to thoroughly analyze the user journey within the app, understand the pain points, and design solutions for them. We focused on enhancing the UX design to ensure a seamless and intuitive user experience. We worked closely with KBC's developers, creating design components and a comprehensive style guide to facilitate easy expansion of the app.

Following a thorough prototyping and testing phase, we built an innovative app that not only met but exceeded KBC's requirements. The app allowed users to easily manage their banking activities, view transactions in a graphical format, and even included a unique budget meter that offered a snapshot of their spending.

Outcome and Results

Award-winning user experience

The user-friendly and transparent design of the app attracted a whole new demographic to mobile banking. As a result of our innovative design and robust digital strategy, KBC won several awards and ranked as one of the top digital banks in Belgium and Europe.

The KBC mobile banking app's success reflected in its enduring design. Even today, the app largely reflects the foundational design principles that we established together.

Our collaboration with KBC exemplifies how we can help make your digital dreams a reality. We're excited to hear your story and join you on your digital transformation journey.

Digital strategy Our approach

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