A brand archetype can help you create a more powerful strategy to emotionally connect with your audience and stand out from the competition. By defining your brand’s core identity and humanizing it, you will be able to craft a strong voice that cuts through the clutter.
In this eBook, you'll learn more about:
- The 12 archetypes of Carl Jung and the brand archetype wheel
- The benefits of a brand archetype for your business
- A detailed overview of each brand archetype, including their merits, flaws and connection to their audience